Affordable Direct Primary Care for the entire family

New Path Family Medicine is a membership-based primary care practice in Roswell, GA. From routine to urgent care, we meet your healthcare needs with an experience that is easy, accessible, and built around you. We are your pathway to personal care.

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Why Choose Direct Primary care?

Unlimited Visits

Unlimited in-person and virtual visits with no surprise bills or copay

Little to no wait times

Same day or next day visits and more time with your doctor.

Direct Access

No voicemail loops. Call text, or email your doctor directly.

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Why Choose a New Path

Health care can be overwhelming, but it doesn't have to be. Direct Primary Care (DPC) is a model where you pay a low monthly membership and, in return, get direct access to primary care. By cutting out insurance, we can prioritize your needs and create a primary care experience where you feel heard and valued. It's healthcare simplified!

My name is Dr. Latoya Etheridge, and I'm a board-certified Family Medicine doctor who has been working in healthcare for over 15 years. From working in both large healthcare systems and private practice, it became clear that our current healthcare system often makes our jobs as physicians harder. A great relationship is the foundation of great care. I started New Path Family Medicine so I could spend more time with my patients and be the type of doctor that everyone deserves — unrushed and accessible. This is primary care the way it should be.
We believe everyone's health journey is different. Here, we meet you where you are and help you and your family find the path that works for you. Whether it’s primary, urgent, or chronic care, our mission is to give patients a clear understanding of their medical conditions while creating an elevated healthcare experience that is easy, direct, and affordable.